How we do it

What makes us uniquely Castle Peak?

Like most purpose-led businesses, Castle Peak is born out of our own lived experience. From school to the world of work, we’ve experienced a lack of inclusion along the way, and passionately believe in doing what we can to build a better world through inclusion.

For us, the value of inclusion in the workplace is clear. An organisation with diversity and inclusion at its heart has a broader and happier talent pool, who together bring richer ideas, powering innovation that speaks to a more diverse customer base, and ultimately, driving better business performance.

How we do it

Goals not quotas

Tokenism is a big issue when it comes to organisations failing at diversity and inclusion, Focusing on quotas around visible differences drives ‘tokenism’ or the act of choosing a person primarily based on their surface differences e.g. gender.

We ask clients to focus on goals not quotas. When diverse people are represented, both visibly and less visibly across every level of an organisation, the message is clear – every person, irrespective of their beliefs, orientation, ethnicity, ability, and approach is welcome.

Tokenism can be harmful to both the candidate and the organisation.

When someone is chosen solely because of their gender, it can lessen their skills, qualifications, and achievements, and make them feel like they’re part of a tick box exercise. This has to stop.

How we do it

The power of difference

There’s no doubt that gender diversity in any board and executive team is vital, but our aim is to work with organisations who recognise that diversity goes above and beyond gender. Inclusion is essential.

Employing individuals based solely on gender can have detrimental consequences for both the person and the organisation. It’s vital to access the full spectrum of diversity, taking on board factors such as age, ethnicity, and past experiences when making recruitment decisions.

Want to make a difference?